Direct Mail Piece: Step 1 - Drafts

We are assigned to make a 7X5 direct mail piece directed for two groups. My groups will be male and female athletes.

The elements that will change on my piece will be the front background, the front picture, the name on jersey on the back, and the address.

• Target Audience: I am promoting an athletic store to the following: 1. gender: Males; age: 13 -35, race: all; profession: high school to college sports players
  2. gender: Female; age: 13-35; race: all; profession: high school to college sports players
  
• Call to Action | What I want the recipients to do
  walk in the store
  use a coupon
• buy personalized gear
  

Final Step: Notepad

My final draft. This is what will be printed
The design of the boy and the thought bubble was a simple design. I wanted to sell myself as creative and always thinking of new ideas. I choose to go with the reverse because I wanted to remove some of the white-space I had. This also gave me a very solid border.