Direct Mail Piece: Step 2 - On Screen Critique

This is the version of the direct mail piece that I will be submitting for the "on screen critique" 

This is the front of the direct mail piece targeted at athletic men.

This is the front of the direct mail piece targeted at athletic females.

This is the back of both females and males with the "Last Name" being replaced with the recipient's  last name.

The Results Of The On Screen Critique:
I need to bring in the address to the store so people know where to go
The Asturias on the back are not needed.
I need to put LAST NAME in parentheses so the direct mail class know what to change.
The red type does not go with the pink background. To correct this I will change the background to the orange that is on my jersey so there will not be any background change. Then change the red to white.
The layers on the front (Huge Sale, Save 50%, Taner Sporting Goods) will need to be addressed when giving the files to the direct mail class in order to make sure they are layered right.
Also instead of my name in the return address box it needs to be the company name
Lastly I need to edit my photos and remove red eye.

Direct Mail Piece: Step 1 - Drafts

We are assigned to make a 7X5 direct mail piece directed for two groups. My groups will be male and female athletes.

The elements that will change on my piece will be the front background, the front picture, the name on jersey on the back, and the address.

• Target Audience: I am promoting an athletic store to the following: 1. gender: Males; age: 13 -35, race: all; profession: high school to college sports players
  2. gender: Female; age: 13-35; race: all; profession: high school to college sports players
  
• Call to Action | What I want the recipients to do
  walk in the store
  use a coupon
• buy personalized gear
  

Final Step: Notepad

My final draft. This is what will be printed
The design of the boy and the thought bubble was a simple design. I wanted to sell myself as creative and always thinking of new ideas. I choose to go with the reverse because I wanted to remove some of the white-space I had. This also gave me a very solid border.

Notepad: Stage 2 - On Screen Critique

Today in class we took our pdf of the notepads and put them up on screen so the class could critique them. This is the notepad that I have created and displayed for the critique.

Improves:

 *Even White Space around the QR code

*The Blog address is repetitive as the QR code takes the viewer there.

*Designer would be better on the same line as Jacub Bruning so it will center on the address

(C) Boy, thinking bubbles, JB Graphics Logo, were created by Jacub Bruning in Adobe Illustrator CS5.

Notepad: Stage 1- Sketches

Our project is a self advertising 5X7 notepad. Here are my sketches and roughs.
The Audience is any potential clients.
The purpose is to promote myself as an illustrator and designer. 
The call to action is to get the client or potential employer interested in me and my work.

Sketches 1-10

My 2 roughs

Project Quotes

NOTE PADS (5 X 7)-

Uncoated: Hammermill 28# Color Copy 5X7

Front: Black

Production Digital Copies

Cut: To FinSz (10 Cuts/Sheet)

Pad: Chipboard back

Pad: In 50s

UNIT PRICE: 3.25

Business Card (1 Name) (500 crds)-

Full bleed

1 Side Color

UNIT PRICE: $.15       TOTAL PRICE: $75.00

Business Card (1 Name) (500 crds)-

Full bleed

1 Side B&W

UNIT PRICE: $.125     TOTAL PRICE: $62.50

Business Card (1 Name) (500 crds)-

1 Side Color

UNIT PRICE: $.075      TOTAL PRICE: $37.50

All quotes are from printing services in Whitesitt Hall.

Files prefered are CS5 packed files with a copy of the PDF with all printer's marks.

Photo Format Project

       The Photo Format Project required us to know and learn how to do 4/C, Duotone, COB, Grayscale all full bleed rasters. All images have a resolution of 300.

4 Color Full Bleed Raster | saved as EPS/TI

Grayscale Full Bleed Raster | Saved as EPS/TIF

COB Full Bleed Raster | Saved as EPS

Duotone Full Bleed Raster | saved as EPS

(C) All images came from the Mac Share Folder on the Pitt State's Server with permission for use in the class Digital File Prep.